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The other letter: a heart-warming social experiment


Christmas time means so much for children: decorations, sweets, celebration and presents… Oh? they like presents and Christmas is the right time to write a letter to Santa (in Italy they write letters to The Three Kings) and ask for the most desired present. There are good chances to get it.

IKEA conducted an interesting experiment: they invited ten kids from different families and suggested them to write a letter to The Three Kings. Children asked for toys, istruments and other things they wanted. And then they were asked to write one more letter — to their parents. And guess what? No toys, no sweets they asked. They asked for attention. They asked for family warmth. They just wanted to spend more time together with their parents, to play, to read, to make experiments… That`s the present our children want most of all.

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